As the real estate landscape has shifted, REcolorado has responded by proactively updating MLS policies that increase transparency and ensure accuracy, while giving more complete access to the full market.
A wonderful example of this is the MLS policy update REcolorado made to allow the commingling of listings on broker IDX sites. Before the update, IDX websites were required to display off-MLS listings separately from MLS listings. Now, all properties can be displayed together on IDX websites.
This is exciting news for you and your clients! Through IDX websites, you can find more listings – and be aware of properties that are not currently in the MLS. You can also potentially increase your business by marketing your services to off-MLS sellers.
“The MLS makes the market work. To accelerate the advancement of our industry it is critical for us to embrace a forward-thinking mindset that streamlines access to all available data in the market for brokers and consumers.”
As your MLS partner, we aim to provide both real estate professionals and the clients they serve with the most comprehensive and reliable listing data. By allowing commingling of listings, REcolorado will give real estate professionals and consumers the most comprehensive listing data set possible. This will save time by providing the most complete access to all available properties in the same place, regardless of their origin.
Increased visibility gives you opportunities to better serve your buying clients and grow your business! You can also potentially increase your business by marketing your services to these sellers.
Pro Tip: Read our press release, REcolorado Approves Commingling of Listings on Broker IDX Sites to learn more.
What is IDX?
IDX, or Internet Data Exchange, allows real estate professionals to display MLS data on their private websites. Brokers can opt-in to display one another’s property listings via a data feed powered by REcolorado.
If you already have an IDX website, this rule change gives you the option to share supplemental data from sources outside the MLS on your site. IDX customers are still required to distinguish MLS listings from off-MLS listings by prominently displaying the required fields, such as the REcolorado IDX logo, listing office, etc.
If you’re interested in learning more about IDX or getting a listing data feed for your website, visit the REcolorado Data Help Desk.
Sharing Your Listings through IDX
Through the MLS, you control how and where your listings can be displayed and are responsible for adhering to MLS Policy. One of the benefits of being part of the largest broker-to-broker network is that your listings can be shared widely through REcolorado listing distribution. Plus, you can power your website with MLS data from the REcolorado network!
If you have questions about this policy or would like more information about IDX, please contact our Customer Success Team at (303) 850-9576 option 1, or support@REcolorado.com.
