Marketing Your Listing Online: Websites, IDX, and Nestfully

REcolorado helps your listing get great visibility online! When you enter your listing into the MLS, we’ll distribute it to third-party websites, IDX (office/brokerage) websites, the Nestfully home search site, and ColoProperty.com. Learn about how your listings will display online so you can educate your seller on the options available to market their home.

*If you or your client prefers not to have the listing available widely online, you can select “No” in the ’Internet Entire Listing Display?’ field. This means the listing will not be available on any public websites, including Nestfully, IDX, and third-party sites. Learn more about protecting your seller’s privacy in the MLS >>

Listing Distribution

REcolorado offers Listing Distribution, which gives managing brokers control over where their office’s listings display on the internet. Using Listing Distribution settings, the managing broker or participant selects channels where their offices’ listings can be sent. When a listing agent chooses to display a listing on public websites, it will automatically display on the sites chosen by the office.

Pro Tip: Check with your managing broker to understand where your listings will be distributed. Managing brokers can customize settings using REcolorado Listing Distribution. Some offices have franchiser agreements to send your listings to additional public-facing sites. 

To ensure your listings are protected, REcolorado forms strategic partnerships with public-facing channels to ensure fair display, listing broker prominence, and accurate data giving REcolorado subscribers the most value. 

IDX – Broker Websites

If having your own website is part of your business strategy, you may use IDX, or Internet Data Exchange, to display listings. IDX is a system that allows you to display MLS (Multiple Listing Service) listings on your own website, making it easier for potential buyers to search for properties. IDX also means that your listing can be displayed on the websites of brokers and offices that are part of the REcolorado network. One of the benefits of being part of REcolorado, the largest broker-to-broker network in Colorado, is the ability to display more listings on your website through IDX, which builds your brand and your online authority. It also brings your listings more visibility on websites across the state and country. 

What about national portals? Several of the companies that operate natioanl portals have transitioned from being a listing distribution portal to dues-paying member of NAR and local associations, which means they enjoy the same benefits, and follow the same rules, as other brokerages. One of these benefits is the ability to access data through IDX feeds. As brokerages in Colorado, residential listings displayed on the these websites come from an IDX listing data feed.

Visit REcolorado.com/data to learn how to add an IDX data feed to your website.

Nestfully.com

Nestfully is a public real estate search site that displays your listings to interested home shoppers across the country while connecting you to qualified leads – for free! Nestfully is operated by the nation’s largest MLSs. That means Nestfully is not only powered by MLS data but also delivers you leads and referrals for free. And because Nestfully doesn’t allow advertising, your information will always be front and center.

Pro Tip: To make sure your Nestfully leads don’t end up in your junk folder, add leads@nestfully.com to your safe sender list. Learn more about updating your safe senders in this REcolorado Resource Center Article

For questions about Listing Distribution, IDX, or Nestfully, please contact REcolorado Customer Success at (303) 850-9576 option 1, or support@REcolorado.com.