Create Client Confidence With Clean Communication

Key Takeaways:
• Staying in touch with clients is a best practice that will help grow your business.
• Learn the REcolorado tools and tips you need to know to stay connected with your clients.

Consistent, relevant, and timely communication are essential for winning new business and keeping clients long term. You’ve got the experience and knowledge your home buyers and sellers need, so be sure to reach out! You’ll be able to make their experience easier and stay top of mind so they’ll remember your name the next time they—or their friends and family—need a real estate professional’s help.

Pro Tip: Learn how to stay connected with your clients by visiting the REcolorado Client Communication Learning Path.

Read on for some key communication touch points you can send before, during, and after the sale.

Before: Generating Business

A steady paycheck is the name of the game! Use these tips and tools to market your business so you can win new clients.

Pro Tip: If you’re looking to generate consistent business from a specific geographic area, sign up for our class, Farming: Tools to Identify, Maintain, and Profit from a Farm.

Share the REcolorado App with Your Contacts

The REcolorado App doesn’t have a pay-to-play search, so you can feel good about sending it to your clients and explaining that they should use it to search for homes. Additionally, the REcolorado App—our mobile app that you can customize with your branding—is ideal for your contacts to use while on the go.

During: The Buying and Selling Process

Buyer’s Agent

REcolorado Matrix and the Client Portal provide you everything you need to stay in touch with your clients during their home search. First, make sure your branding is on point. Then, be sure your clients understand how to use their Client Portal, tell them about the awesome map perks, and review how to track their home search progress so you can plan your communications accordingly.

Pro Tip: Register for our Matrix: Communication Tools class to explore all the ways you can stay in touch with clients through REcolorado Matrix.

Listing Agent

In addition to providing you with valuable intel to make informed updates to your listings, Listing Metrics—which is available to you from your REcolorado CONNECT dashboard at no additional cost—can help you keep your seller in the loop on the interest their property is receiving online.

After: Let’s Reconnect

Looking for an easy way to stay in touch with your buyers and sellers after you’ve closed the transaction? Check out the tools below, both of which can help you continue the conversation and stay top of mind for months or years to come without creating a ton of work for you.


ePropertyWatch is valuable because it’s available right from your REcolorado CONNECT dashboard and doesn’t cost you anything extra to use. Simply upload contact information and property addresses or import contacts directly from REcolorado Matrix. Those contacts will receive personalized monthly emails about their property that include indicators like estimated value, estimated equity, and nearby real estate activity.

Pro Tip: Watch this recorded webinar: eProperty Watch – Home Valuation Reports for your Client.


If you have a bit of a budget and you’re looking for a trusted marketing email tool with some additional benefits, we recommend checking out our affiliate partner, Homebot.