Reverse Prospecting in REcolorado Matrix allows you to view a list of brokers with potential buyers for your listing. In other words, if your listing was included in an auto email that a fellow broker sent to their client, it will give you that broker’s name, contact info, and the client reference number. It will also tell you if that client marked your property as a favorite or possibility.
There are several scenarios where reverse prospecting can be helpful, such as when your marketing a unique property, a listing at a luxury price point, or you just have a client that wants to sell quickly. Because you’re connected to over 26,000 other REcolorado subscribers, it may become part of your go-to marketing strategy!
How to Use Reverse Prospecting
Learn how you can use Reverse Prospecting as a marketing tool to find potential buyers in REcolorado Matrix.
- Access a Reverse Prospect List by hovering over My Matrix, clicking My Listings, and selecting My Active Listings
- Interpret your reverse prospect list results and send a message to the buyer’s agent using a built-in email template – this is a great opportunity to promote your open house, virtual tour, or price adjustment
- Unsubscribe from Reverse Prospect Lists if you do not want your contact information shared with agents who have listings that match the criteria of your auto emails
- Enable/disable Reverse Prospecting if you would or would not like to share your contact information with the Listing Agent on a Reverse Prospect report
Recommended Class: Learn how to reach a wide audience using your REcolorado tools by visiting the Marketing Learning Path on REcolorado.com.
