The strategic partnership between the nation’s fourth and sixteenth largest MLSs opens inventory and creates referral opportunities across Colorado, Georgia, and Alabama.
Atlanta, GA and Greenwood Village, CO — October 24, 2022 — FMLS, the largest MLS in the state of Georgia, and REcolorado, the largest MLS in Colorado, announced a data sharing agreement today that significantly increases the market area of both organizations.
FMLS serves nearly 57,000 customers and partners throughout Georgia and Alabama, while REcolorado provides services to over 27,000 professionals throughout Colorado.
“The synergies between the FMLS and REcolorado markets parallel each other,” according to Jeremy Crawford, president and CEO of FMLS. “Both areas have continued to grow from an economic and real estate standpoint,” Crawford stated. “Georgia and Colorado were amongst the first states to recover all of the job losses from the pandemic, and some of the fastest growing states in the country,” Crawford concludes.
”Our alliance with FMLS will give brokers and agents the ability to see listings outside the immediate area they serve, as well as make referrals to agents who have local expertise,” states Gene Millman, president and CEO of REcolorado. “We’re seeing many home shoppers expanding their home searches to different markets. Making a warm handoff to a credible and trusted agent ensures consumers receive the best service even when moving across the country.”
The agreement provides local brokers and agents in both MLSs with direct, real-time access to reliable listing data from each other’s markets. Both MLSs are Platinum Certified with RESO listing data standards, making this a seamless partnership that will, be easier to put in place and maintain.
According to both organizations, this is the right time to form strategic collaborations among like-minded MLSs that create the scale to expand value and break geographical boundaries in data so brokers and agents can be more efficient and expansive. The combined MLS footprint allows REcolorado and FMLS members to focus on what’s best for real estate professionals and consumers. With housing inventory continuing to be low, this provides brokers and agents of both MLSs with greater networking and referral opportunities.
The data share is expected to go live early next year.
The First Multiple Listing Service (FMLS) was founded in 1957 by eight brokers who wanted to share real estate listings and connect buyers and sellers. Today, FMLS is the fourth largest MLS in the US, and as Georgia’s largest MLS, it serves nearly 57,000 members in their home state and through MLS partnerships in Alabama. In addition, its world-class technology platform and FMLS Training Institute fuel the growth of agents, brokers, and appraisers across the region. Find out more at FirstMLS.com.