You’ve secured a new listing – congratulations! One of the key decisions you’ll make is how and where to market it. Did you know that, according to the National Association of Realtors, 97% of homebuyers start their search online? Online advertising is an essential part of a strategic marketing plan, and while maximum exposure was once the standard, many brokers today prefer a more targeted approach to reach the right audience.
At REcolorado, we empower you to choose the listing distribution options that best suit your client’s needs. Here’s how it works:
- Brokerage-Level Options: An office’s managing broker or participant selects the listing distribution channels that are available for their office’s listing using Listing Distribution settings.
- Listing Broker Control: When entering a listing into the MLS, brokers determine if their listing should be marketed on public-facing websites in the Marketing tab in Matrix.
- Seamless Distribution: REcolorado sends the listing via a secure data feed according to the office and listing broker selections.
To learn more, visit Listing Distribution Resources or contact REcolorado Customer Success at (303) 850-9576 option 1, or support@REcolorado.com.
Concerned about Privacy?
If you or your client prefer not to have the listing available widely online, you can select “No” in the Marketing tab in the MLS or select the Change Internet Display Settings from from . This will prevent the listing from being distributed to any public websites, including Nestfully, IDX, ColoProperty.com, Realtor.com, and other public-facing sites. Our How-To Guide offers step-by-step instructions on how to make this change in Matrix.
For more information on protecting your client’s privacy, read ‘When a Seller Doesn’t Want their Listing in the MLS.’
Read this blog post to learn more about how your listings can be displayed online.
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