As a professional who works in real estate every day, it can be easy to forget how overwhelming the home buying and selling process can be for consumers. Sure, they can hop on the internet to read the latest click-bait headlines, but they most likely won’t know how to sift through that flood of information to find what they need to make informed decisions. This is where your knowledge and experience can really shine. As the local market expert, you can ease your clients’ anxiety by highlighting the most relevant data and trends.
To get started, use your secret weapon: REcolorado. Included in your REcolorado subscription, you have access to a variety of tools you can use to highlight your local market expertise. From general market overviews to localized, in-depth reports, you can easily generate shareable market stats info to help your clients make data-driven decisions and impress your prospects.
Recommended Class: Harness the power of in-depth and current market intelligence by registering for our ‘Market Intel’ course
REcolorado Market Watch Reports
Using REcolorado’s monthly reports that recap the housing market in the Denver Metro Area, Routt County, and the region served by REALTORS® of Central Colorado is a great way to establish yourself as the market expert in initial conversations with your sphere. These reports provide high-level insights and information, from general market overviews and activity by price range to new and pending listings and closed prices. The reports are published by REcolorado at the beginning of each month and are available in the Market Trends area of REcolorado.com.
Leverage InfoSparks to Define Your Farm Area
InfoSparks is an fully MLS-integrated, interactive data tool that gives you a quick and easy way to convert market stats into visually pleasing graphs in a snap. Generating statistical reports in InfoSparks will allow you to compare real estate trends in different counties, cities, zip codes, and even define your own custom geographies. This could be a specific neighborhood or even your farm area. Beyond that, InfoSparks makes these reports easy to distribute, so you can use them in marketing material for your website, blog, or to send to clients and prospects.
Pro Tip: Utilize our Market Stats Learning Paths to find on-demand training resources about InfoSparks
Give your Clients Insights with FastStats
With FastStats, you can effortlessly access accurate and up to date one-page reports that detail the Change in New Listings, Change in Sold Listings, and Change in Median Sold Price by month. Explore Local Market Updates based on counties, cities, and even generate statistical reports on REALTOR® Associations within the REcolorado territories. Use these reports for marketing material in your blog, or to distribute to clients and prospects to help grow your business.
If you have questions or need assistance, please do not hesitate to reach out to our Customer Success team at 303.850.9576, option 1, or support@REcolorado.com.