Why MLS Data Is Important

To help your clients achieve their homeownership goals, you need tools and information you can trust. And that’s where your MLS comes into the picture. The MLS gives you comprehensive, reliable listing data in an easy-to-use platform that makes you the expert and saves you time because everything is in one place.  ​

Think about the big picture—beyond the transaction. The data you enter now is the data you’ll need in the future to generate your next CMA or run market stats. We all count on a complete data set to run the tools that power your business – from searching available inventory and sharing listings in the Client Portal to setting showings and writing contracts. The more data you have, the clearer you’ll see the bigger picture. When you Say “Yes” to the MLS, you not only ensure MLS data is complete and accurate, but you strengthen the system for everyone who uses it. ​

What happens when you don’t have all the data? Some of your services—like getting a comp for the house that sold down the street or showing your clients all available homes—wouldn’t be possible. ​