Rental listings entered in REcolorado’s MLS display on Zillow.com for free! REcolorado and Zillow worked together so you do not need to pay for this exposure. Remember, you are in control of where your listings display through your REcolorado subscription. Learn more about Listing Distribution in the REcolorado Resource Center.

How is this possible?

In January 2021, Zillow transitioned from being a syndication portal to a dues-paying member of NAR and local associations, which means they enjoy the same benefits, and follow the same rules, as other brokerages. One of these benefits is the ability to access data through IDX feeds. As a brokerage in Colorado, residential listings displayed on the Zillow website are provided by an REcolorado IDX listing data feed. At the request of subscribers, REcolorado arranged for rental listings that are entered into REcolorado’s MLS, Matrix, to be displayed on Zillow.com for no additional cost.

Curious about IDX?

REcolorado is proud to offer our customers the ability to enhance their websites with IDX, which gives visitors to your site the ability to perform property searches on Active, Pending, Closed, and Leased listings. The IDX data feeds that are used to make listings available on broker websites, include rental listings for brokerages. Together, we build stronger online branding which is why IDX is so important on your website. More relevant content = strong website = more views on your page.

IDX is also powerful marketing! It puts your listings on the IDX websites of REcolorado’s 25,000+ subscribers.

For questions about your Rental listing or IDX, please contact the REcolorado Customer Success Team at 303.850.9576, option 1, or support@REcolorado.com.