(Last Modified on April 15, 2021)
REcolorado Privacy Policy
Welcome to https://www.recolorado.com/ (the “Site”), operated by Metrolist, Inc., d/b/a REcolorado (“REcolorado”, “we”, “us”, and/or “our”). The Site has been created to allow REcolorado users (“users”, “you” or “your”) to access and update your account with REcolorado (together with the Site, the “Services”). At REcolorado, we are fully committed to the protection and security of any information you provide to us. We want you to know that we truly respect and will protect your privacy, so you can enjoy using Site.
Our Privacy Policy discloses our approach to privacy within the Site and how your personally identifiable data that we may collect from you or that you may provide to us when you access or use the Services (“Personal Data”) is collected and used. This Privacy Policy applies only to the Services. The Services may contain links to other third-party websites not operated or controlled by REcolorado (the “Third-Party Sites”). The policies and procedures we describe here do not apply to the Third-Party Sites, and we are not responsible for the privacy practices of those Third-Party Sites. We suggest contacting those Third-Party Sites directly for information on their privacy policies and practices.
Your accessing, using, registering or interacting with the Services, including but not limited to your using of the Site, constitutes your acceptance of this Privacy Policy. This Privacy Policy may change from time to time (see Changes to REcolorado’s Privacy Policy). Your continued use of the Services after we make changes is deemed to be acceptance of those changes, so please check our Privacy Policy periodically for updates. In addition to this Privacy Policy, your use of the Site is subject to the REcolorado Terms of Use and End User License Agreement.
Collected Information:
We collect several types of information from and about users of our Services, including:
Personal Data That You Provide Through the Services: REcolorado only requests Personal Data in order to provide real estate products and services we offer on the Site. When you register, we may ask for, and you may voluntarily provide, Personal Data such as your name, email address, birth date, gender, zip/postal code, occupation, industry, and your address and payment information (e.g. your credit card information). Once you register with the Site and sign in to our Services, you are not anonymous to us. We may combine information about you that we have with information we obtain from business partners or other companies.
By voluntarily providing us with Personal Data, you consent to our use of it in accordance with this Privacy Policy. If you provide Personal Data through the Services, you acknowledge and agree that such Personal Data may be transferred from your current location to the offices and servers of REcolorado and the authorized third parties referred to herein located in the United States.
Other Information: When you download, access, use or otherwise interact with REcolorado through the Services, we may also collect certain information about you, but that individually does not identify you (“Other Information”). Such non-identifiable information may be stored and maintained by REcolorado and/or REcolorado affiliates, agents or service providers.
In an ongoing effort to better understand and serve our users, REcolorado also may conduct research on user demographics, interests and behavior based on Personal Data and Other Information provided to us. This research may be compiled and analyzed on an aggregate basis, and REcolorado may share this aggregate data with its affiliates, agents and business partners. This aggregate information does not identify you personally. As such, REcolorado may use and disclose this aggregated information and Other Information that does not identify any individual, without restriction.
Automatic Information Collection: When you download, access, use or otherwise interact with REcolorado through the Services, we may also use technology to automatically collect certain information about you, including details of your access to and use of the Services and information about your device and internet connection, such as your IP address, operating system, mobile network information, browser type, your device’s unique device identifier and telephone number. The information we collect automatically may include Personal Data. This information helps us improve the Services, including by enabling us to estimate our audience size and usage patterns, store information about your preferences, provide you with access to account information you may have entered, speed up your searches and recognize you when you use our Services.
REcolorado may collect such information automatically through the use of cookies and/or various other tracking technologies. A cookie is a small file placed on your device. You may refuse to accept cookies by activating the appropriate setting on your device. However, if you select this setting you may be unable to access certain parts of our Services. Unless you have adjusted your settings so that it will refuse cookies, our system will issue cookies when you access our Services.
Our Use of Your Personal Data and Other Information:
When we ask you for information, we tell you, or it will be clear, why we need any Personal Data from you.
We may use the information that we collect about you or that you provide to us, including Personal Data for the following general purposes:
- to fulfill any purpose for which you provide it;
- to customize the advertising and content you see;
- to fulfill your requests for products and services, including, but not limited to, to provide you with access to the Services and monitor your use of the Services;
- to help us improve the content and functionality of our Services;
- to contact you;
- to conduct research and development, provide anonymous reporting for internal and external clients, and for marketing, customer administration and technical web site administration purposes; and
- for any other purpose with your consent.
REcolorado may also use this information to contact you in the future to tell you about products or services we believe may be of interest to you. If we do so, each marketing communication we send you will contain instructions permitting you to “opt out” of receiving future marketing communications. In addition, if at any time you wish not to receive any future marketing communications or you wish to have your name deleted from our mailing lists, please contact us at privacy@recolorado.com or revise your account settings on the Site.
Our Disclosure of Your Personal Data and Other Information:
Aside from our own use of your personal information, we do not share any Personal Data we may have about you with third parties for promotional use without your consent. There are, however, certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below:
Providing the Services: We may share your Personal Data and Other Information when we such sharing is reasonably necessary to providing you with the Services. For example, we may share your Personal Data and Other Information with our affiliates, technical consultants, service providers, third party auditors, third party partners or other third parties who use such information on our behalf to make the Services available, enhance the functionality of the Services, provide associated services, or deliver content (our “Representatives”). Our Representatives include, for example, website or database hosting companies, address list hosting companies, e-mail service providers, analytics companies, payment processing companies, and other similar vendors and service providers. We aim to implement reasonable and appropriate contractual and technical protections for limiting our Representatives’ use of your Personal Data and Other Information to these business activities.
Business Transfers: As we develop our business, we might sell or buy business assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.
Agents, Consultants and Other Third Parties: REcolorado, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases and processing payments. When we employ another entity to perform a function of this nature, we only provide them with the information that they need to perform their specific function.
Legal Requirements: We may disclose your Personal Data obtained through the Site, or otherwise in our possession, available to law enforcement personnel and agencies when requested to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of REcolorado, (iii) act in urgent circumstances to protect the personal safety of users of the Services or the public, (iv) protect against legal liability or (v) to investigate, prevent, or take action regarding violations of the REcolorado Terms of Use or End User License Agreement.
Advertisements: REcolorado may display targeted advertisements based on Personal Data or Other Information. Advertisers (including ad serving companies) may assume that people who interact with, view, or click on targeted ads meet the targeting criteria. REcolorado does not provide any Personal Data or Other Information to the Advertiser when you interact with or view a targeted ad. However, by interacting with or viewing an ad you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad. We reserve the right to freely share your Other Information for marketing and other purposes, with or without your consent. Please note, REcolorado is not responsible for removing your information from third party lists or databases. You can restrict the use of certain of your Personal Data by certain direct mail companies by contacting: Mail Preference Service c/o Direct Marketing Association, P.O. Box 9008, Farmingdale, New York 11735-9008. REcolorado lets other companies that show advertisements on some of our pages set and access their cookies on your computer. Other companies’ use of their cookies is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to REcolorado’s cookies.
Opting Out of Behavioral Advertising
REcolorado adheres to the guidelines of the Network Advertising Initiative (“NAI”) and the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising and has implemented opt-out procedures in accordance with those organizations’ programs. Some of our advertising service providers may also be members and offer an opt-out of behavioral advertising. You may want to visit https://www.networkadvertising.org/managing/opt_out.asp, which provides information regarding targeted advertising and the opt-out offered by NAI members. You may also want to visit https://www.aboutads.info/choices/, which provides an opt-out by participating companies in the DAA Self-Regulatory Program. If you would like to opt-out of behavioral advertising controlled by REcolorado you may visit the NAI and DAA links provided above. Please note that REcolorado and other companies may still collect information when you are online and opting out through these mechanisms does not opt you out of being served advertising. You will continue to be served generic ads while online.
You can opt-out of the collection of data across unaffiliated sites over time for Interest-Based Advertising and other purposes from companies participating in the Digital Advertising Alliance Consumer Choice Page at https://www.aboutads.info/choices/ and from members of the Network Advertising Initiative via www.networkadvertising.org/choices.
If you would like to opt-out of your cookie data being shared with unaffiliated third parties, click here. To opt-out of the sharing of your personal information with LiveRamp, please click here. For more information about how Google uses your information, please click here.
Links to Third Party Web Sites:
This Privacy Policy applies only to the Services. The Services may contain links to other third party web sites not operated or controlled by REcolorado. The policies and procedures we describe here do not apply to such third party sites. The links from the Services do not imply that REcolorado endorses or has reviewed any third party sites. We do not take responsibility for the contents, advertising, products, privacy policies or other material made available through any other site. Your use of these third party websites is subject to their respective terms of use and other policies, if applicable. We have no control over information that is submitted to, or collected by, these third party sites. We suggest contacting those sites directly for information on their privacy policies and practices.
Children Under the Age of 13:
Protecting the privacy of the minors is especially important. Our Services are not intended for children under 13 years of age. No one under age 13 may provide any information to or through the Services. We do not knowingly collect Personal Data from children under 13. If you are under 13, do not use or provide any information on or through the Services or on or through any of its features. If we learn we have collected or received Personal Data from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us.
Payment Processing:
REcolorado uses third-party payment processors to facilitate account payment. REcolorado collects your personal payment information (e.g. your credit card number), but REcolorado does not process your personal payment information. Instead, that information is stored and processed directly by the third-party payment processor.
Protecting Your Information:
We protect the confidentiality and security of any Personal Data by using industry-recognized security safeguards such as firewalls and encryption, coupled with carefully developed security procedures to protect your information from loss, misuse or unauthorized alteration. Nevertheless, REcolorado cannot guarantee that these measures will be effective in preventing a determined attacker from compromising the security of information on the sites. Due to the open communication nature of the Internet, we cannot guarantee that communication between you and REcolorado will be free from unauthorized access, disclosure, alteration, misuse, or destruction by third parties. Therefore, you should take special care in deciding what information you send to us via the Services. Please keep this in mind when disclosing any Personal Data to REcolorado. Your use of the Site and Services demonstrates your assumption of this risk.
Our employees are trained and required to safeguard your information and, using physical, electronic and procedural safeguards, we restrict access to any sensitive personal information to those employees and agents for business purposes only.
If you are using a shared or public computer, we recommend that you log off your profile and close your browser window when you have finished accessing the Site or using the Services.
Your Choices:
You can visit the Site without providing any Personal Data. If you choose not to provide any Personal Data, you may not be able to use certain portions of the Services.
As discussed above, you may also refuse to accept cookies by activating the appropriate setting on your device. However, if you select this setting you may be unable to access certain parts of our Services.
Deactivate Your Account:
To deactivate your user account, [you may email privacy@recolorado.com]. We will remove your account but may retain a record of your Personal Data and Other Information that is necessary to comply with applicable federal, state, or local law. The Personal Data and Other Information retained will generally not be available to other users of the Site or Services. However, if you made use of any communication features, for example sending a personal message, such communications are generally not removable. By registering for a user account, you acknowledge and consent that, even after removal of your profile and Personal Data and Other Information from our Site, your Personal Data may remain viewable in cached and archived pages of individuals who have copied or stored such information.
Your California Privacy Rights:
California Civil Code Section § 1798.83 permits users of the Site that are California residents who provide personal information in obtaining products or services for personal, family or household use to request certain information regarding our disclosure of Personal Data to third parties for their direct marketing purposes. To make such a request, please contact us as specified below.
Changes to REcolorado’s Privacy Policy:
We reserve the right to change or amend this REcolorado Privacy Policy, either with or without prior written notice, to address new issues of privacy and information security and to reflect changes to the Services or business practices. Please review this Privacy Policy periodically, and especially before you provide any Personal Data. This Privacy Policy was last updated on the date indicated above. Your continued use of the Services after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.
Questions About Our Privacy And Information Security Practices?
Your visit to the Site and use of the Services is subject to both this notice and our Terms of Use, including limitations on damages, arbitration of disputes and application of the law of the State of Colorado.
If you have any questions about our privacy practices or procedures, please feel free to email us at privacy@recolorado.com. We will promptly address your inquiry.